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The Glarner cloth tells its story

The Glarner cloth is more than just a piece of fabric. It tells a story of craftsmanship, tradition and care. Join us on its journey from Arbon to Appenzell.

The official ticket for our Swico Recycling anniversary celebration is a tribute to tradition and craftsmanship.
The Swico Glarner cloth

I am the Glarner cloth, and my journey begins in Arbon at TDS Textildruckerei, the last of its kind. There, my rich green colour is lovingly mixed. Perfectly matched to Swico Recycling, this shade is the first step on my way to becoming a unique work of art.

I am screen-printed on an impressive 60-metre-long table. Layer by layer, my pattern takes shape. It is fascinating to experience the process as I gradually acquire form and character, while the colour permeates me and brings my design to life.

After printing, my journey continues to picturesque Appenzell and Doerig + Kreier AG. Here, long lengths of fabric are cut into individual cloths. A simple pair of scissors gives me my shape. But my transformation is not yet complete.

From Arbon to Appenzell (original video)

Then skilled hands and sewing machines come into play. They hem my edges, a finishing touch that makes me sturdy and durable. Every hem is a piece of craftsmanship that makes me special.

At the end of my journey, I am carefully folded. Now I am ready to bring joy as an expression of tradition and craftsmanship. My journey may end here, but my story is just beginning. I am proud to be worn by you.

The Glarner cloth takes centre stage (original video)

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